What is Audio Engagement?
Audio Engagement is the use of audio content to engage with your audience: e.g., your customers, prospects, citizens, fans, followers, voters, employees, partners.
In a world for so long dominated by screens of all sizes -- e.g., large TV sets, tablets, kiosks, smartphones, smart watches -- the emergence of audio as a serious content collection and distribution channel may seem surprising. Indeed, isn't audio nothing more than video minus the images? If so, why this "regression" to audio?
This so called "regression" -- manifesting itself in the rise of podcasting, smart speakers, voice assistants on mobile phones, hearables (AirPods, Earbuds), the presence of spoken versions of articles, the rise of social audio (Clubhouse, Twitter Spaces) -- is in fact a step forward if one keeps in mind the bottom line of the user experience.
Indeed, the main reason why audio is seeing such impressive adoption is the same reason why mobile devices when they were first introduced met with much success.
Audio, just like mobile, enables users to do things in situations where they could not do those things before.
In the case of mobile (standard cell phones or smartphones), users could now make phone calls and check their emails outside of specific locations (their home, their work, etc.).
With audio, users now can create and consume content without having to look at something or touch/hold something.
Which means, now users can create and consume content in situations where they could not do so before: while driving, knitting, potting plants, preparing food, reading a book, etc.
Why shoud I care?
For a content marketer, audio will enable the marketer to engage their target audience in situations they could not do so before, affording them new opportunities to create and leverage new engagement opportunities.
For example: because audio is easy to create -- the vast majority of us can speak with little effort -- chances are that your audience will engage with you more frequently if you give them the opportunity to share their thoughts and feelings by recording an audio for you.
You are a city administrator in charge of engaging your citizens. You want them to feel that their voice matters and you want to hear what they have to say. What if all around the city you had a QR code which, when scanned, took your citizens to a responsive page where they could read or hear a question and then just record the answer, and have that answer be stored and analyzed for you?
If you are a business -- e.g., a restaurant, a clothing store, a rental car agency -- and you want to give your customers an easy way to voice their thoughts, flash a QR code and let them respond with thei voice.
Perhaps you want your customers to give you feedback on a product that you just shipped them. Then simply include a QR code that will enable them to leave an audio recording.
How can Witlingo help me use audio to increase engagement?
Witlingo is a B2B Software as a Service (SaaS) offering that enables marketers and customer experience managers and executives to create audio content, collect it, distribute it, and monitor the metrics on such content distribution. Users of the Witlingo Audio Studio will be able, for instance, to publish snippets of code on their websites to enable their audience to easily post audio content. Users will also be able to curate and publish audio content by using the many player widgets that will enable their target audience to consume that content. For more on the Witlingo Audio Studio, please go here.
How much does it cost?
Check out our pricing here.
Any articles I can read to lean more about audio engagement?
Yes, here are some article that are worth reading: