Audio Stations

1. So what is this?

Imagine the equivalent of Spotify or Pandora, but instead of listening to music or podcasts being streamed, users listen to -– and themselves contribute to -- audience-created audio content played as a live stream.

2. Interesting. But why should I do this?

You have an audience -- clients, fans, supporters, a constituency, followers, listeners, viewers -- people who care about what you say and what you do. Without that audience, you don't have a business.  With them, you can go places.  Give your audience a chance to speak. Let them tell you what's on their mind in their own voice -- literally.


3. I see. This sounds cool. And how does it work exactly?

We make it easy for posters to post

First, we make it easy for your target audiences to record audio. Your audience can record audio at your channels by either going to a webpage that Witlingo sets up for you and hosts or you can embed a widget that we give you into your website or your mobile app.

We make it easy for station managers to curate

Second, we make it easy for you to manage the audios that your audience posts. You want your audio station to serve good content. The Witlingo Studio lets you do that.

Here's what our software does:

  1. It automatically removes all noise from the audio.
  2. It normalizes the audio for volume so that all audios are on the same level -- neither too loud nor too soft.
  3. It transcribes the audio to text so that the manager can search read the content of the the audios.
  4. It scans the audios and flags them for profanity.
  5. It scores the audios for sentiment: positive, negative, or neutral.

Here's a snapshot of the interface that lets you quickly scan the posts.

We make it easy for listeners to listen

And the third, we make it easy for your listeners to listen to your audio station.  We can host a web page for you that lets your audience listen to the content of your station as well as chat with each other using the chat room on that page.  Here's an example of a Witlingo hosted audio station page.

We also provide you with an iframe that lets you embed the station into your website.  Here's an example of a station embedded in a website.

4. Got it.  But how is this different from Clubhouse or Discord?

Clubhouse and Discord are the best social network platforms for synchronous conversations.  The focus there is on enabling live interactions and back and forth discussions between the participants.  In the case of Witlingo, the participants post asynchronously and the audio stream is a linear play of audio posts. The participation, moderation, and listening experiences on Clubhouse and Discord are different from those on Witlingo.  In Clubhouse and Discord, for instance, one has to raise their hand to be given an opportunity to speak.  In Witlingo, anyone can post an audio.  In Clubhouse and Discord, the moderator gets to select who can speak and also is the one who can mute someone if they decide that what the speaker is saying is not appropriate or relevant.  In Witlingo, the moderator (we call them "the station manager") curates the audios submitted to them and selects which ones to push into the stream and which ones to archive.  And third, in Clubhouse and Discord, the listener is listening to conversations, while with Witlingo, the listener is listening to a flow of audio content from people who share a common interest with the listener.

5. Makes sense. Let me dig in a bit more. So I use Clubhouse to engage my audience. How can I use this in that context?

Clubhouse and Discord are great for intense, interactive sessions that last last 30 minutes to an hour, with a small number of active participants and a larger listening audience.  A Witlingo audio station can be used in this context as a companion channel that enables people to post their comments prior to the Clubhouse or Discord session and then after the session, enabling the audience and the active participants to prime  the conversation ahead of the Clubhouse session, and then to continue the conversation in a less intense way after the session.  It is also a great way to enable those who are shy and don't wish to engage live, to express themselves with less pressure to perform.

6. Very interesting.  I also have a podcast.  How do you see me using this with my podcast?

Unlike Clubhouse and Discord, podcasts are asynchronous channels that enable listeners to listen to your podcast on demand and at their own convenience.  What could be of value to you is to enable your listeners to not only post their comments about your podcast whenever they want to at their convenience, but also to listen to comments from other listeners.

7. I also happen to have an Amazon Alexa skill and a Google Assistant action.  How does this fit there?

One thing you can do is to stream the audio of your audio station into your Amazon Alexa skill or Google Assistant action.  If you don't have a skill or an action, Witlingo would be happy to launch you one so that your audience can listen to the flash briefing news that stream from your smart speaker.

8. I see where you're going with this.  So, can you give me some concrete examples of people using this?

Sure.  Here are some examples:

  • A company that wishes to give a voice to their customers and provides them with a channel to express themselves with their literal voice.
  • Sports fans expressing their opinion about an upcoming game, or their thoughts about the game as it progresses, or their opinions and feelings after a game is over.
  • A talk show opinion hotline, where listeners are answering a question asked by  the host.
  • Citizens providing feedback to their local government regarding issues that concern them.

In short, wherever there is an audience that shares an interest or a passion, a Witlingo audio station is a good fit

9. Ok. I get this now.  One last question: do members of my audience have to pay anything to post or to listen?

No, your audience members don't need to pay anything.  They can post and listen for free.

10. All right, this is good. I’m interested. What's the next step?

Let’s chat. Send us an email via: or fill out the form below, and we can talk.

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