An audio testimonial is a short audio clip from a satisfied customer or a happy partner who expresses their satisfaction with you and your products and services by just speaking.
Sure. Here's an example:
You can go here to see it used in the client's website: https://www.lotasproductions.com/reviews.
You can also go to our home page and scroll to the section below the client logos. You will see in that page testimonials from our own satisfied clients.
There are three reasons you should publish audio testimonials.
First, user generated content (UGC) -- content created by your audience (your customers, your fans, your followers) -- is a powerful way to social proof your product or service, as well as your brand. Such proofing is pivotal during the consideration phase of a potential buyer’s journey. It could mean the difference between a buy decision or a decision to pass.
Second, UGC is a cost effective way to create content -- and content that is authentic. In a sense, UGC is to traditional content creation what earned content is to advertising. You get a whole lot of bang for the dollar that you spend (if you spend anything at all in the first place).
And third, seeking and highlighting UGC creates a bond between you and your audience. Customers, fans, and followers who put in the effort to record something for you and then see that what they had to say is being taken seriously by you (e.g., you published it on your website or in you social media), will feel appreciated and respected. Their bond with your brand will strengthen.
First, a text testimonial is flat, poor in content other than the perfunctory praise that may or may not have been written by the vendor and merely approved by the customer.
Second, everyone out there has text testimonials. Audio testimonials will set you apart.
Third, because audio takes time to listen to, visitors will spend a longer time on your website. More time on your key pages means a higher likelihood of conversion.
And fourth, audio testimonials show that the customer or partner was willing to make the effort to record the audio and to use their very own voice: in other words, they were willing to put themselves out there. People don't put themselves out there unless they really mean it.
Video testimonials are great, but they are a big ask of clients. Asking a client or a partner for an audio testimonial is a far lighter ask than asking them for a video testimonial. It is less of an imposition and the likelihood that they will come through for you is higher.
And second, because there is nothing to look at, the eyes of your website visitors are free to inspect your pages. They can listen to the testimonials as they read your page content. With Video testimonials, that's not the case.
Audio Testimonial pricing can be found here.
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