Why is digital audio is on the rise?
1. Eyes free: you hear instead of reading or watching
2. Hands free: you speak instead of typying or writing
3. Minimal effort to create content: just listen
4. Minimal effort to create content to consume content: just speak
5. Very rich: not just the words, but personality, gender, age, personality
6. Brings humanity to life
7. Broadcast aspect
8. Private
9. Ephemeral
10. Deeply engaging and gives room to the imagination
For a detailed discussion on the above points, please read Chapter One of this book: The Elements of Voice First Style (O'Reilly Media, June 2022).
For more on Digital Audio, please go here.