Why is digital audio is on the rise?
1. Eyes free: you hear instead of reading or watching
2. Hands free: you speak instead of typying or writing
3. Minimal effort to create content: just listen
4. Minimal effort to create content to consume content: just speak
5. Very rich: not just the words, but personality, gender, age, personality
6. Brings humanity to life
7. Broadcast aspect
10. Deeply engaging and gives room to the imagination
For a detailed discussion on the above points, please read Chapter One of this book: The Elements of Voice First Style (O'Reilly Media, June 2022).
For more on Digital Audio, please go here.