Alexa Flash Briefing


So, what is an Alexa Flash Briefing and why do you need to get one?

Here’s a short video primer about what Flash Briefings are and why, if you deliver any type of content, you should look into launching one for yourself.

What is a Flash Briefing?

The Alexa Flash Briefing is a feature that is available on Amazon Alexa that allows users to subscribe to audio content that they would like to listen to quickly.

For instance, NPR, CNN, BBC, The Motley Fool, all publish a daily Flash Briefing that Alexa customers can subscribe to.

You too can add your own Flash Briefing and make it available to the public so that millions of Alexa customers can listen to your content alongside content from other providers.

Why would you publish a Flash Briefing?

If you have an audience that cares about what you and you have content that you would like to share with that audience, Alexa Flash Briefing is an ideal way to engage with that audience. Whether you are posting your Flash Briefing hourly, daily, weekly, biweekly, or some other frequency, enabling your audience to add your content to their Flash Briefing is an easy way to become part of their routine.

Examples of Alexa Flash Briefing content would be updates from experts (health news, stock tips, political campaign news) or a podcaster updating a couple of times a week their listeners about what’s coming up. See below for a more extensive list of examples.

But the sky is the limit. If you have something to say and you have people who would love to hear from you, and hear your speak the content in your voice, a Flash Briefing is ideal.

What do I do next?

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