Sonic Sunday — 05/08/2022

Here are a few items on matters sonic -- voice, sound and audio -- that we hope you will find interesting. As always, we would love to hear from you.

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And if you are interested, don't forget to pre-order the new book by our CEO, Dr. Ahmed Bouzid: "The Elements of Voice First Style," (O'Reilly Media, 2022).

1. This week's Highlight: Your company should launch a Multicast. Here's why. 

2. Quote of the week: "Audio lets customers get to know your brand on a deeper level. To build a following that truly believes in what your brand has to say, live out a purpose that is bigger than promoting a brand." Check it out here.

3. Worth reading:

4. Worth Listening To: If you wish to learn more bout what "Sonic Branding" means, please check out Episodes 90 and 91 from The Sound In Marketing Podcast.

5. Worth WatchingThe latest episode of Lingofest. This week, it's Part One of our interview with Catherine Breslin, Founder of Kingfisher Labs.  Dr. Breslin is a Machine Learning scientist and consultant based in Cambridge, UK, who worked previously at Cambridge University, Toshiba Research, Amazon (Echo), and Cobalt Speech.

Guess the movie: And now for some fun! Can you tell what movie this is just from the audio? Go here and try it out.

  • For this week, the movie was Orson Wells' Citizen Kane.  Astonishingly, no one got it right!  Probably the clip was a bit too arcane?

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Sonic Sunday -- The Boom is Coming! is a weekly digest on interesting matters Sonic, brought to you by Witlingo.  To receive the newsletter via email, please click here.  For an archive of previous issues, please click here.

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