10 signs that digital audio is on the rise
6. 39% of Americans 12+ have no radios in their household, and 57% of those age 12-34 have no radios in their household, a sharp contrast with 14 years ago when 4% of the U.S 12+ population had no radios
7. 73% of those in the U.S. age 18+ who have ridden in or driven a car in the last month use AM/FM radio as an audio source in-car, far outpacing the next-closest audio source, owned digital music (used by 53%)
For a detailed discussion on why Digital Audio is compelling, please read Chapter One of this book: The Elements of Voice First Style (O'Reilly Media, June 2022).
For more on Digital Audio, please go here.