Sonic Sunday — 06/12/2022

Here are a few thoughts and items on matters sonic -- voice, sound and audio -- that we hope you will find interesting. As always, we would love to hear from you.

Our focus continues to be how to use audio to engage with your target audience.  Here's a page that answers some basic questions on why audio is an important engagement channel for the marketer.

1. Quote of the week: "A brand that has an audio strategy is experienced as being closer to customers than one that is experienced only through text, it is a great way to differentiate." Read more from SEO for Podcasts and Audio​,

2. Worth reading:

3. Worth listening to: This episode of Sound in Marketing is a great introduction to answering the question, 'What Is Sonic Branding?'

4. Worth watching: The latest episode of Lingofest. This past week, we premiered Part One of our interview with Dee McSweeney, Associate Producer of Spotlight On, a PBS educational series. Coming up next this Wednesday is Part Two of the interview.

5. Guess the audio: This week, the challenge is to guess which movie a brief snippet of music is taken from. Please go here and let's see how you do this time.

Last two of things:

  • To sign up for a Witlingo account, please go here.
  • To order my book, "The Elements of Voice First Style," (O'Reilly Media, 2022), please go here.

Sonic Sunday -- The Boom is Coming! is a weekly digest on interesting matters Sonic, brought to you by Witlingo.  To receive the newsletter via email, please click here.  For an archive of previous issues, please click here.

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