Up to this point, our world has been mainly visual. So, our brands have had to have a color scheme that all of our collateral adheres to (including our website, our mobile app, our social media properties, our chachkies, etc.), a style of writing that reflects the values that guide us, as well as a tag line that captures the essence of our brand. But now, in a world where voice and audio are playing a growing role, we also need to pin down your sonic brand: how our brand sounds, so that our customers and those we engage can not only feel who we are through visual cues, but also feel who we are through sound. .
So, for instance, here’s Witlingo’s official sonic logo:
If you want to get a sense of our brand, you can listen to this Spotify playlist.
Note: Witlingo’s sonic brand is being managed by Dreamr Productions.