Digital Audio: Use Cases



The ability to easily capture audio, curate it, and then share it on your digital properties opens up a whole world of possibilities for delivering content in meaningful and novel ways.

Below are some ideas. If you have any comments, thoughts, ideas, suggestions, please feel free to send us a Voicegram.


Microcast

A microcast is a short form podcast whose episodes are 1 to 5 minutes long and where those episodes are published several times a week (often daily or several times a day).

Microcasts can be a powerful way to boost up your SEO.

What would your microcast talk about?

Well, to start with, you can take each of the important pages on your website and create an audio version of that page. Not a verbatim reading of that page, but a short 1-3 minute description of what it's about, something that tells listeners the main things they should know.  For instance, you can have an episode about your companty, one for each of your products, each one about your executives, and so forth.

Why take the trouble?

First, if you publish your microcast on the main podcasting platforms (for instance, Apple, Google, Spotify, etc.), where in the description not only of your podcast but in that of each episiode you publish,  you include links back to your website, you will increase the ranking of your website.  Think of these episodes as ways to implement highly reputable backlinks.

Second, if you include in your podcast description and in that of each one of your episodes the right keywords about what your company does, its products and solutions, when people search the podcast platform for anything related to what you do, your podcast and its episodes will emerge.  In other words, rather than compete only in the usual search engines (Google, Bing, Baidu,Ask.com, DuckDuckGo, Yahoo!), where it is very expensive to get the top spots (and even more expensive to sustain them), have a solid presence in other places where people search.  And people do search in podcasts platforms.  So, why not show up there as well?

And third, by using the automatic transcription feature provided by Witlingo of the audios that you are creating. One minute of audio is about 150 words, so that 6 minutes gives you 900 words or so, which is the perfect size for a blog post.  Gather those transcriptions, edit them and then post them as blog posts or as FAQ pages, and there you have fresh content to add to your website on a regular basis.


Audio Testimonials

The idea here is to collect short audio testimonials from your satisfied clients and partners and to publish them on your website.

For example, here are our audio testimonials.

Here's an example of an audio testimonial that Lotast Productions posted on their website.

Here's another one posted by VO BOSS. and one by the Audio Branding podcast.

Find out more about audio testimonials here.


Audio Enable your Website

Imagine someone visiting your website and finding out about what you do and what you offer, all while walking, jogging, or whenever their eyes and hands are busy.  How to do that?  Use Witlingo to add an audio to each of your main pages and then add a Witlingo widget that you can embed on your home page that will play the audio of the pages that you want your visitor to listen to.


Bio Snippets

Another interesting use case is to publish next to the bios of your teams a short audio in the voice of the team member.

Here's an example from Voice Spark Live.


Companions to Social Audio events

Social Audio in its current incarnation in Clubhouse, Twitter Spaces, Discord, and Spotify Greenroom, are time -boxed events.  They start at a certain time and end at a certain time, and so there is only so much opportunity for the participants to speak.  Witlingo Audio stations, which are not time-boxed, enable moderators to offer their audiences a place where they can go and share their comments by speaking between sessions.  Moderators could ask for topic suggestions, answers to questions, or they could themselves post once in a while so that their audience can hear from them in between events.

Here's are couple of examples of Clubhouse Audio Stations: http://witlingo.com/vip and https://witlingo.com/powerofsound/


Article and Blog Post Intros

Here, the idea is to listen to the author or a blog post or an article provide some context or share some tidbits in their own voice about the post or the article.

Check this out for an example.


Short interviews in articles

One can also augment blog posts and articles with audio where the reader can listen to an extended version of say a quick quote that was published in the article.  Listening to the tone of voice of people speaking, with the original background sound of the recording, enriches the context for the reader.


Sounds in articles

Articles often contain images, because images just can't be captured by mere words.  The same holds with audio.  The sounds of a city, a stadium, nature, just can't be fully rendered with mere words.


Multicasts

A multicast is a podcast that consists of people sharing their thoughts on a specific topic. They could be independent of each other, where each speaker provides their thoughts on a topic without reacting to that of the  others, or they can be something like a debate, where the parties alternate, as each party responds to what the other party said. Or they could be some other variation.

Check this out for an example.

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