Sonic Sunday — 06/05/2022

Here are a few thoughts and items on matters sonic -- voice, sound and audio -- that we hope you will find interesting. As always, we would love to hear from you.

Our focus continues to be how to use audio to engage with your target audience.  Here's a page that answers some basic questions on why audio is an important engagement channel for the marketer.

1. Quote of the week: "When your message is conveyed through inflections and tone, it provides a richer experience for customers than written words alone." Read more here.

2. Worth reading:

3. Worth listening to: "Building a Sonic Identity System with Joe Belliotti," an episode of the On Brand with Nick Westergaard podcast.

4. Worth watching: The latest episode of Lingofest. This past week, we premiered Part Two of our interview with Dr. Maria Aretoulaki. Coming up next this Wednesday is Part One of our interview with Dee McSweeney, Associate Producer of Spotlight On, a PBS educational series.

5. Guess the audio: This past week, we challenged our readers and listener  to guess who the person by listening to a brief clip of their voice.  This past week's person was Christopher Walken and suprisiingly, no one was able to guess him correctly!  So let's try it again. Please go here and let's see how you do this time.

Last two of things:

  • To sign up for a Witlingo account, please go here.
  • To order my book, "The Elements of Voice First Style," (O'Reilly Media, 2022), please go here.

Sonic Sunday -- The Boom is Coming! is a weekly digest on interesting matters Sonic, brought to you by Witlingo.  To receive the newsletter via email, please click here.  For an archive of previous issues, please click here.

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